DESIGN THROUGH EXPERIENCE
Exceptional design comes from within the sport. This is where true innovation starts.
When it comes to active wear, Beth knows firsthand how clothing interacts with the body in motion in the surrounding environment. Fabric, form, fit and functional details will make or break your customer’s performance and ultimately, your brand loyalty and sales.
Seeing functional design opportunity in action through field-testing proves to be the best way to create great product. Communication with an authentic user base is a crucial first step. This is the only way to know your market thoroughly.
The process continues through crafting extraordinary garments in an elegant form, developing stealth details that offer blissful functionality, engineering low profile garment hardware that maximizes utility while minimizing bulk and weight and then orchestrating color palettes that inspire compelling desire.